Its a philosophy. Although unlike other philiosophies, its kind of simple. The marketer has been dishing it and the consumer has been taking it for a really long while. We say time to flip. Today, consumers can speak out over the platform which is the internet. Its fast becoming their one collective voice which is loud enough to make a difference. Its media generated, powered and sustained by the consumers. They talk, discuss and share common brand experiences thus taking control of the brand image. If you give them great content over the web, they will make it happen for you. Your communication powered by their momentum Give and take. The trusted 69 way!

We did. We manage strategies for our clients across             4 key areas today:            - Viral Marketing            - Corporate Blogging            - Consumer Centric Marketing            - Linking Strategy             absolutely, see a case study here else, ask us for more proof of the pudding.	MakeMyTrip.com loves our work, so much so that we both rave about each other Indiatimes and Microsoft also do it.
	One guy in our office, deepak goel       wrote the BOOK!       69 Marketing... here is a copy       you can send him fan emails,       agony aunt queries at       deepak.goel@webchutney.net
	love to give you a helping hand - call/ email us please delhi - tanvi.jain@webchutney.net +91 98207 43046 bangalore - sandeep.m@webchutney.net +91 98450 96692
Yes, its a webchutney theory - who did you expect.. kotler? Duh!